It’s that time of the year again when I FALL into promotion. In the month of November, I have two releases coming out: MIDNIGHT HOUR anthology (November 9) and MIMI LEE CRACKS THE CODE (November 30). There will be a mix of virtual and in-person events. Here’s what I have so far in a neat graphic: More to come! All events are listed on this page: https://jenniferjchow.com/events/ Please drop by one of them and say hello! … [Read more...]
Book Promotion during a Pandemic
March 16, 2020 6 Comments
"The coming month shall bring winds of change in your life." My book, Mimi Lee Gets a Clue, came out last Tuesday on March 10th. It squeezed in right before all the upheaval started. I'm grateful I still got the chance to do a joint book launch that evening. Pretty soon after, everything turned upside-down. As of current count, I've had two events cancelled, two postponed, and one still up in the air. Who knows what will happen next? However, I am grateful for the solid support of the … [Read more...]
BookBub USA Deal
October 28, 2019 4 Comments
"Now is a lucky time for you--take a chance." I was so excited to score my first BookBub deal for 99 cents—in the USA! I’ve done some other BookBub promos before (international for Seniors Sleuth). The popular newsletter offering discounted books gets about 300 submissions a day to be featured in their daily emails; they accept only about 10-20% of those requests. Getting selected at the 99 cents price point was a huge win for me. It meant that I actually would receive revenue for … [Read more...]
BookBub Revisited
March 4, 2019 2 Comments
"You will receive a compliment from a stranger." I wanted to revisit my BookBub campaign to dissect the outcome with a little more distance than right after the deal. Though BB didn't yield the quick results I expected, I do appreciate the experience. My book, Dragonfly Dreams, got a lot more readers because of the campaign. I feel like my young adult novel is an extreme type of book. People either love it or hate it. I now have two profiles on the BookBub site and have secured … [Read more...]
Bookbub Free Promo Results
January 7, 2019 3 Comments
"Don't put all your eggs in one basket." I was so excited to get a Bookbub Featured Deal in this New Year! For those in the writing know, this selective book listing service is hard to get into. Authors may accrue a lot of rejections before getting picked. With the ability to reach hundreds or thousands (if not millions) of readers, Bookbub is an amazing opportunity. I ended up submitting my young adult novel, Dragonfly Dreams, and it got accepted for a free promo. Unfortunately, the … [Read more...]
