It’s panic time. Less than one month before my next book launches. Even though I’ve done it several times now (Bookshop link to all my books), I’m still nervous. I have a checklist of places and people to contact: bloggers, bookstores, fellow authors. Yet I still wonder, Am I forgetting someone?
My next release is Death By Bubble Tea, and it comes out July 5 (preorder here). Interesting timing. Will it launch with fireworks or fizzle out? If you want to know more about my new culinary cozy mystery, I’ve been profiled on Murder & Mayhem.
Of course, a lot of the marketing push is done way before now—about four to six months prior. That’s how I got fabulous author endorsements (known as blurbs in the industry), like this one…
Bookstore and library events also require advanced planning. What things can I do right now as the deadline creeps closer? Well, I’m trying to make fun Instagram Reels, especially with trending songs and sounds. Here’s my recent coffee-and-currently-reading video.
I’ve also been hard at (yummy) work taking bubble tea selfies, such as this:
Plus, I’m collecting swag for in-person appearances, things like boba crackers, bubble tea-themed stationery, and personalized bookmarks.
Wish me launch luck! What are you excited about for this coming July?
Congratulations! Don’t worry. You’re an expert marketer.
Ha! Thanks, Nicki!