What’s in a Title?

"Gentle hints will help you to decide the best answer." --fortune cookie Words always give an impression. I recently joined the launch team for a friend's book. This means that I get to witness her publishing process, provide input on the manuscript, and sneak a first peek at the book. And I get to provide authentic feedback for her work and help spread the word. The first question she posed for her team was about her title. What would be the best title for her book? It's an interesting … [Read more...]