Book Trailers and Beyond

"Many possibilities are open to you. Take advantage of them." The modern world mingles mediums. Take, for example, the book trailer. It's a visual sneak preview of something that's written. Admittedly, I personally don't watch the latest video and then go out and buy a novel. Nevertheless, I'm extremely excited to present the official book trailer for The 228 Legacy: Go ahead and like it on Youtube! If you enjoyed it, share with your friends. Beyond book trailers, there are other … [Read more...]

How to Write a Press Release

As a pig fears getting fat, so a man fears renown.  Pigs eat anything that's put into their trough. (In fact, when I worked in my family restaurant, we used to donate the scraps to farmers.) Like our pot-bellied friends, authors crave media attention. One of the best ways to get coverage is through the traditional press release. Here are my top five tips for creating an enticing press release: 1. Focus on the smaller outlets first. Often, local media successes will lead to bigger … [Read more...]