How to Write a Press Release

As a pig fears getting fat, so a man fears renown.¬† Pigs eat anything that's put into their trough. (In fact, when I worked in my family restaurant, we used to donate the scraps to farmers.) Like our pot-bellied friends, authors crave media attention. One of the best ways to get coverage is through the traditional press release. Here are my top five tips for creating an enticing press release: 1. Focus on the smaller outlets first. Often, local media successes will lead to bigger … [Read more...]

Should I Create a Newsletter?

The cunning hare has three burrows. August 1st, the release date for my forthcoming novel, is fast approaching. As I plan for its arrival, I'm contemplating setting up a mailing list. I've read that newsletters are informative and fun ways to keep readers up to speed on your work. As a bonus, some mail management sites, like MailChimp and Constant Contact, offer free services if the number of subscribers is under a certain amount. A newsletter sounded like a great idea until I found the … [Read more...]